Every day, hundreds of thousands of real estate agents are busy, working hard to sell and list homes. It is an extremely complex and competitive sales arena. So how can you distinguish yourself from all of the other agents? What makes you special? How can you reach more prospects and why should they select you as their agent?
There's a very simple answer to these questions... It's called Personal Marketing! Let's face it, outside of referrals or the stray phone call at the brokers office, finding clients is a daunting and ongoing task.
People select an agents based on the agents ability to sell. But what really sells the prospect, is the agents personality, an agents core value system, similar backgrounds, memberships in organizations, clubs and charity work. A client wants to know that you, the agent, can relate to their special needs, so they choose agents based on similar interests. They select you, the person and then you the sales person.
With The Personal Advantage Plan™ agents will have all of the firepower they need to effectively market themselves based on their personal sales approach. We provide the agent with a well targeted campaign for reaching more customers, which results in more sales opportunities.
Our step by step approach, will help you define your market niche, distinguish you from other agents and provide you with an opportunity to relate to your clients before you ever meet them. Our plan investigates each agents unique characteristics and wraps them up into a highly professional, personalized, personal marketing package.